Having previewed the next release of Windows Phone, code named 'Mango', some things about the platform are very clear.
The first is the success that WP7 is going to have in the next couple of years. A lot of forecast has been made about the success and it is clear that WP7 will be a leader in Smartphone OS very soon.
Windows Phone Market place is expanding like no other. It reached 10000 mark very early than its rivals. Given the rate of growth and the developer's interests in the Market Place are only going to help popularize the Smart Phone in no time.
But the real reason in its success will obviously be Nokia.
Nokia sells around 110m handsets per quarter of which more than 20m are smartphones; and almost exactly 50% of its mobile phone revenue comes from those smartphones. Nokia is a fantastically well-oiled machine for selling phones, and has been doing it for years; it sells more phones than any other manufacturer. And it sells more smartphones per quarter than any other manufacturer.
Nokia has enormous geographical reach, and it's virtually synonymous with "mobile phone" in a number of countries. Sure, the US and Europe have been going off it. But it's strong in other regions. It has good relationships with carriers. It can shift phones when it wants to.So if Nokia turns up in 2012 with smartphones running Windows Phone, carriers aren't going to turn it away. They're going to be delighted. Especially if Nokia can use its legendary supply chain strengths (a hardware element) to push prices down. Once Nokia starts shipping Windows Phone products in any numbers, it's going to sell them as fast as it can make them. What's not to like? It's a friendly interface. It connects. It's not maddeningly confusing.
Be ready to see an explosion in Windows Phone sales by 2012.
Be ready to see an explosion in Windows Phone sales by 2012.